Social Media Marketing Centers: Delhi and Noida ( Niesbud Approved )
1. Why Social Media Training?
Social Media Certification Training Course is aimed at educating and training participants in the rapidly expanding field of Social Media. Participants will be trained on the latest and most advanced techniques for helping to develop skills. All companies, brands, businesses, governments, social causes & leaders extensively use social media to spread their message. So there is heavy requirement of personal trained in social media. But enough talent is not available in the market. Based on this gap we have designed this training program.
2. Objectives of the Course
On completion of this course, the student should be able to:
Understand social media communication principles and platforms.
Drawing more traffic, gaining visibility and awareness of a brand or product.
Understanding the effective social media marketing
Effectively implementing Social Media strategies and creating awareness and marketing campaigns.
Attracting a larger audience and communicating with innovative ideas
Deploying the latest strategies to plan, execute, and assess a comprehensive and effective social media campaign for corporations, government agencies, or non-profit organizations.
3. Who should take this course?
Working Women and housewives
Social Media Marketing Manager
Social Media Consultant
Public relations Officers
Online Community Engagement Manager
Social Media Strategist
4. Training Program
Part I: Introduction to Social Media
Social Media: Meaning, definition and Features
Handling of Social Media Platform like Facebook, Twitter, Youtube.
Importance of Social Media
Bringing Social Consumers and Businesses together
Part II: Branding through Social Media
Audience Research and Engagement
Social media branding and Marketing
Storytelling and User Generated Content creations
Keyword marketing like SEO, SEM, organic keyword research tool, Viral Marketing and E-mail Marketing and Zero Moment of truth (ZMOT)
Part III: Basic Online Entrepreneurship
How to start Business Online
Web startup Plan and Management for web development, web journalism and E-Commerce
Build a social media marketing platform
5. Training Methodology We will take through and handhold the students, right from registration to job placements. Steps will include the following:
Selection of passionate students
Selected students will be counseled for the purpose of the course
Trainers will design structured day wise and course content and course material for the students
Progress of each student will be monitored against the learning outcomes
Training will be participatory and will have right mix of theory and practical
Language of the training will be a mix of English and hindi
Apart from social media, we will also take some session on communication skills and interview skills
6. Lab Infrastructure
Lab for the program will have a participatory class room
lab for the program will computers for participants to practice
Lab will have broadband internet connection for participants to practice
7. Program Faculty
We will engage best of the faculty for taking the students through each and every topic in detail
We will also arrange regular guest lectures from social media experts, from different domains to get a practical nuances for the students
8. Program Duration
Program will be of 100 learning hours, including practical and theory
30 hours will be spent on theory and70 hours will be spent on practical on computer
Program will be spread over 2-3 months
Program will be run 3 days a week, to give enough time to participants for practice
IT Lab will be available to students for practice, even in non-class days
Attendance of the students will be strictly monitored
9. After Training
Students will be tested on their theory and practical skills after the program completion and certificates will be given to the successful participants
We will engage Students in Internships during the end of the course, to get them practical industry experience
We will handhold students to get placed after the completion of the course