WORKSHOP ON SOCIAL MEDIA FOR MANAGING POLITICAL CAMPAIGN 

By: Sandeep Deo

In the present era of digital revolution when the social media has become the means and end of all communication even, political parties are also considering social media for their marketing and advertising purpose.
Political marketing can be defined as "the application of marketing principles and procedures in political campaigns by various individuals and organizations. The procedures involved include the analysis, development, execution, and management of strategic campaigns by candidates, political parties, governments, lobbyists and interest groups that seek to drive public opinion, advance their own ideologies, win elections, and pass legislation and referenda in response to the needs and wants of selected people and groups in a society”(Newman).
Political marketing is not limited to the traditional marketing but it has also marked its presence on digital media. Social media is a form of digital media which provides a place for political marketers to create a political marketplace where candidates, government officials, and political parties can use social media to drive public opinion in the desired direction. Today, the Social Media has become a very powerful tool for expressing opinions, views, and ideas, and has become an influential tool of opinion creation.
Democracies are wondering if social media can be a valid indicator to predict elections outcome. With the increase in popularity and growth in the use of social media, the present 2days workshop aims at examining whether the use of social media had an effect on the 2019 General elections outcome.

1. Course Introduction and objectives:

  • To motivate politician, voters, policy makers, women and Younger generation for action and involvement.
  • Use of social network platforms for communication and fundraising.
  • Ability of political marketing to market ideologies, values and vision as well as political candidates
  • Micro targeting

2. . Social Media Marketing Strategy for political campaigns

  • Rise of Social Media in Indian Political Campaigning.
  • Political Marketing & Branding.
  • Political communication management.
  • Building relationships & Political engagement
  • Campaign organisation and communication
  • Political crowdsourcing & Fundraising
  • Obtain a domain name for candidates’ campaign.
  • To run well designed and user friendly website.
  • Pay Per Click campaign
  • Email Marketing.
  • Keywords Marketing-SEO.

3. Political Content writing and Marketing

  • Content engagement.
  • Content curation.
  • Content creation
  • Content Marketing.
  • Blogging Strategy.
  • Web Writing and engaging publication partners.
  • Post updation, timing and Boosting.
  • Use of Photo Content for Campaign.
  • Use of Video Content for Campaign.

4. Effective Campaign through Social Media platforms

  • Facebook Campaign and Strategy.
  • Twitter Campaign and Strategy.
  • YouTube Campaign and Strategy
  • Instagram Campaign and Strategy

5. Data analytics & Social Media Behaviour Research

  • Data analytics as a tool in political campaigns.
  • Scope of Data Analytics in Politics.
  • Methods of Social Media Research and data collection.
  • Data mining to track all the social media posts.
  • Social media data collection tools.
  • Analytics of voters Behaviour & concerns through SM.
  • Recruiting volunteers through Data analytics.
  • Top 10 Analytics Trends in India to watch out for in 2018-19.

Course Highlights

  • HOW SOCIAL MEDIA HAVE CHANGED POLITICS
  • THE NEW POWER OF POLITICAL INFLUENCE
  • AVAILABLE CLASSROOM AND ONLINE (LIVE) TO WATCH AND UNDERSTAND
  • UNDERSTAND HINDI HEARTLAND POLITICAL FEVER
  • WEEKEND WORKSHOP, FROM 11.00 AM TO 4.30 PM
  • 6 SEATS FOR CLASSROOM WORKSHOP

OUTCOME:

    BECOME THE SOCIAL MEDIA MANAGER FOR POLITICIANS

Sandeep Deo is the most successful Hindi author of present India.He is Best seller Author for Non-fiction category (By Nilson-Dainik Jagran-2017). He is the first Hindi writer in India for Bloomsbury Publishing, Publisher's of Harry Potter series of books.

"Raj Yogi " is his seventh book. His two books have crossed more than ONE lakh copy. He is the first Hindi writer to achieve this feat in recent time

Sandeep Deo has done intensive research in the field of Sociology, History and Spirituality. He has achieved his Hons. (sociology) from 'Banaras Hindu University' (BHU). He has done post graduation in Human Rights. He worked as a journalist for 15 years with leading Hindi news papers like Dainik jagran, Naiduniya and others, before becoming a full-time author.

Sandeep Deo's books are extensively translated into English and other regional languages. References from his books are regularly quoted in media and TV debates. Presently, Sandeep Deo is the Chief Editor of www.indiaspeaksdaily.com.

 

Workshop date: 21st April 2018
Time: 10.30 am to 5.30 pm
Day: Saturday
Mentor: Sandeep Deo
Venue: IIP Academy, B-3, Sector 2, Noida (Adjoining Gate no.3 of Metro Station Sector 15, Noida)
Contact Detail : Shaily Tyagi 9999 108203
Fees : Rs.3000/-

 

     

Payment Options

(i) Net Banking/Debit Card/Credit Card
(ii) Cash/Demand Draft/Cheque

Mailing Address for submission of Application Form: A-74, Second Floor, Sector-2, Noida (U.P.), India. Pin Code: 201301

Or,

YOU CAN INITIATE A DIRECT TRANSFER FROM YOUR BANK ACCOUNT.
Beneficiary Name : IIP Foundation
Beneficiary Bank Name : ICICI Bank Ltd.
Beneficiary Branch : Sector - 18, Noida - 201301
Beneficiary Ac/No : 003105028683
RTGS/NEFT/ IFSC Code : ICIC0000031
Account Type : Current A/c
Mailing Address for submission of Application Form: A-74, Second Floor, Sector-2, Noida (U.P.), India. Pin Code: 201301
For Details Call Us : 9999-108-208