• Introduction to Events: What is an Event?
  • Basic information about Event Industry
  • Classification of Events – different Sizes of event & Types of events ,
  • Role & Importance of Events and their purpose
  • Event Management 5C’s of an Event, Management Responsibilities
  • Major Stakeholders & Agencies
  • Physical Requirements & Vendor Management
  • Concept & Design: Developing the concept – Pre, During & Post Event, Analyzing the Concept
  • Designing the Event, Logistics of the Concept, Event Theme, Available Recourses, Target Audience, Timing
  • Layout & Décor of event
  • Feasibility: Keys to Success
  • SWOT Analysis
  • Monitoring, Control & Evaluation
  • Marketing for Events: Marketing Concept Involved, Marketing plan process in Events, Product planning and product development; product life-cycle; Marketing Mix.
  • Promoting an Event: understanding the Promotion and communication mix: advertising; media development and publicity; direct marketing; public relations; sales support; distribution
  • Use of New Media and Social Networking in Event Promotion
  • Sponsorship, License, Permissions and Ticketing involved in promotion
  • Important Social and ethical issues in events marketing
  • Key Elements in Coordination: understating the process of Recruiting and volunteering, Resource Management Strategic issues for Events
  • Event Organizers, Locating Interaction Points, Banners, Displays at the event, Staffing and Media Coverage
  • Understanding the Coordination: Event Scheduling and creating an event
  • How to organize an event , staging & managing
  • Networking Components, Vendor Management, Events & Committees-coordination
Course Duration -3 Months / 12 Weeks
Class Schedule - Alternate days (M, W, F | T, Th, S) – Three Times a Week for 3 hours each
Fees :Rs. 15.000


Payment Options

(i) Net Banking/Debit Card/Credit Card
(ii) Cash/Demand Draft/Cheque

Mailing Address for submission of Application Form: A-74, Second Floor, Sector-2, Noida (U.P.), India. Pin Code: 201301



Beneficiary Name:     IIP Foundation
Beneficiary Bank Name:     ICICI Bank Ltd.
Beneficiary Branch:     Sector - 18, Noida - 201301
Beneficiary Ac/No:     003105028683
RTGS/NEFT/ IFSC Code:     ICIC0000031
Account Type:     Current A/c
Mailing Address for submission of Application Form: A-74, Second Floor, Sector-2, Noida (U.P.), India. Pin Code: 201301

For Details Call Us: 9999-108-208