Social Media Certification Training 

Submitted by: Shakti Foundation

Social Media Marketing Centers: Delhi and Noida ( Niesbud Approved )

1. Why Social Media Training?
Social Media Certification Training Course is aimed at educating and training participants in the rapidly expanding field of Social Media. Participants will be trained on the latest and most advanced techniques for helping to develop skills. All companies, brands, businesses, governments, social causes & leaders extensively use social media to spread their message. So there is heavy requirement of personal trained in social media. But enough talent is not available in the market. Based on this gap we have designed this training program.

2. Objectives of the Course
On completion of this course, the student should be able to:

  • Understand social media communication principles and platforms.
  • Drawing more traffic, gaining visibility and awareness of a brand or product.
  • Understanding the effective social media marketing
  • Effectively implementing Social Media strategies and creating awareness and marketing campaigns.
  • Attracting a larger audience and communicating with innovative ideas
  • Deploying the latest strategies to plan, execute, and assess a comprehensive and effective social media campaign for corporations, government agencies, or non-profit organizations.

3. Who should take this course?

  • Students
  • Working Women and housewives
  • Entrepreneurs
  • Social Media Marketing Manager
  • Social Media Consultant
  • Public relations Officers
  • Blogger
  • Online Journalists
  • Online Community Engagement Manager
  • Social Media Strategist

4. Training Program

Part I: Introduction to Social Media

  • Social Media: Meaning, definition and Features
  • Handling of Social Media Platform like Facebook, Twitter, Youtube.
  • Importance of Social Media
  • Bringing Social Consumers and Businesses together

Part II: Branding through Social Media

  • Audience Research and Engagement
  • Social media branding and Marketing
  • Storytelling and User Generated Content creations
  • Content marketing
  • Keyword marketing like SEO, SEM, organic keyword research tool, Viral Marketing and E-mail Marketing and Zero Moment of truth (ZMOT)

Part III: Basic Online Entrepreneurship

  • How to start Business Online
  • Web startup Plan and Management for web development, web journalism and E-Commerce
  • Build a social media marketing platform

5. Training Methodology
We will take through and handhold the students, right from registration to job placements. Steps will include the following:

  • Selection of passionate students
  • Selected students will be counseled for the purpose of the course
  • Trainers will design structured day wise and course content and course material for the students
  • Progress of each student will be monitored against the learning outcomes
  • Training will be participatory and will have right mix of theory and practical
  • Language of the training will be a mix of English and hindi
  • Apart from social media, we will also take some session on communication skills and interview skills

6. Lab Infrastructure

  • Lab for the program will have a participatory class room
  • lab for the program will computers for participants to practice
  • Lab will have broadband internet connection for participants to practice

7. Program Faculty

  • We will engage best of the faculty for taking the students through each and every topic in detail
  • We will also arrange regular guest lectures from social media experts, from different domains to get a practical nuances for the students

8. Program Duration

  • Program will be of 100 learning hours, including practical and theory
  • 30 hours will be spent on theory and70 hours will be spent on practical on computer
  • Program will be spread over 2-3 months
  • Program will be run 3 days a week, to give enough time to participants for practice
  • IT Lab will be available to students for practice, even in non-class days
  • Attendance of the students will be strictly monitored

9. After Training

  • Students will be tested on their theory and practical skills after the program completion and certificates will be given to the successful participants
  • We will engage Students in Internships during the end of the course, to get them practical industry experience
  • We will handhold students to get placed after the completion of the course

Course Duration : 120 hours
Contact Detail : 9015 422322,
Fees : Rs.4,500/-

Full Course Initiated and Executed by

IIP Academy

(An IIP Foundation Initiative)

A-74, Sector 2, Noida, UP – 201301 and B-3, Sector 2, Noida, UP 201301 |


Payment Options

(i) Net Banking/Debit Card/Credit Card
(ii) Cash/Demand Draft/Cheque

Mailing Address for submission of Application Form: A-74, Second Floor, Sector-2, Noida (U.P.), India. Pin Code: 201301



Beneficiary Name:     IIP Foundation
Beneficiary Bank Name:     ICICI Bank Ltd.
Beneficiary Branch:     Sector - 18, Noida - 201301
Beneficiary Ac/No:     003105028683
RTGS/NEFT/ IFSC Code:     ICIC0000031
Account Type:     Current A/c
Mailing Address for submission of Application Form: A-74, Second Floor, Sector-2, Noida (U.P.), India. Pin Code: 201301

For Details Call Us: 9999-108-208